The local council in charge of Bath is set to conduct a review of how the historic city is managed as a World Heritage attraction.
Ever popular with coach tours, it is the only UK settlement that is entirely part of a World Heritage Site and enjoys a unique position that earns it £450 million per year in tourism income, according to BBC News.
The news provider suggested that this puts the site on par with world-famous attractions such as the Great Barrier Reef in Australia and the Great Pyramids of Giza in Egypt.
However, in order to secure its future, Bath and North East Somerset Council is set to hold discussions to identify just what makes the city so unique and how it can protect its assets.
It will look at the opportunities and challenges that lie ahead and canvas opinions on how tourism should be managed over the coming years.
World Heritage manager for the council Tony Crouch explained that one of the main difficulties in managing Bath is it is a living city.
"[The council needs] a management plan to grasp together all the strands of the work the council and the wider community are doing and making sure they're all in sync," he told BBC News.
Bath was built on the site of the UK's only hot spring, which still feeds the historic Roman Baths today.
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